Thursday, March 28, 2013

Erin Hiemstra's Apartment 34 Office: Assisting in the Rue Magazine Photo Editorial

So as any other blogger with aspirations, I follow the pros on Twitter and their blog feeds ie. Emily from Cupcakes and Cashmere, Blair Eadie from Atlantic Pacific, Camille from Camille Styles and Apartment 34's design expert Erin Hiemstra. Well a few weeks ago, Erin resorted to Twitter to request an intern for a day in order to assist her with getting ready for her big photo-editorial with Rue Magazine of her Potrero offices. I jumped at the chance to help out, and see one of my blogging idols in action.

I arrived in the Potrero neighborhood near the Mission with a chair I picked up from Fillmore street. I was a block away from the Heath Ceramics factory and a Blue Bottle Coffee (score!).  I was greeted by a vibrant Erin and her very friendly pups Chloe and Bailey. Erin is blonde and statuesque and constantly flashing an ear to ear smile. Also, in the room is Rue Magazine editor and marketing associate, Kat McEachern, who's reddish wavy locks hit just grazing her shoulders. Everyone is excited and rushed as Erin tries to keep the dogs off her newly lint-brushed black carpet. Soon arrives raven haired New York-based photographer Emily Johnston Anderson who arrives with coffee in tow and we get to work. Erin's Apartment 34 office is bright and white with modern elements including a copper hanging lamp, a chalkboard closet and metallic desk.


The Room

These are photos taken of my tiny personal use Nikon camera and not so great, so I recommend you see the amazing pictures that Emily took and the accompanying article about Erin's Space by Kat McEachern, check out this month's issue of Rue magazine.  Also, Erin posted Emily's outtakes on Apartment 34 here.














Behind The Scenes

Photographer Emily Johnston Anderson and Apartment 34's Erin Hiemstra chat behind Erin's desk. 


Erin unplugs some unsightly wires as her French bulldog Chloe looks on.


Photographer in front of the camera. 


Emily photographs Erin's wall which includes a photograph of Erin's wedding shoes and an Italian language print from Etsy.


Emily photographs Erin at her desk.





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